The new trend of China online games

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http://web.17173.com/content/2009-04-08/20090408130806701.shtml

This article sum it up quite well: the age of browser games MAY be coming. Do not mistaken the browser games now with those simple menu based mini games you saw before, so much have already changed. The browser games now are supported by beautiful graphics and large servers. They are almost like a complete PC game a few years ago.

Gaming industry in China have come a long way, the theme of MMORPG is almost saturated with numerous players in the industry with almost a new game per week. Bad games are everywhere and quality is as rare as diamond.

Getting more complex or more functions is not going to help sales, as the main target group of Chinese MMORPG are people who HATE complicated games. Added to the fact that almost all games in China (except WOW) do not charge a monthly fee, which make the development of a MMORPG a very risky attempt.

The advantage of browser games are numerous: low development cost, low timing commitment for the gamers, natural to a "free-to-pay" model and huge playability (you just need a browser).
Almost all the game companies are already making their own browser game and you may find the star tomorrow by paying close attention to the newsflow. 17173.com will be my choice for the fastest industry news and rumours. Good luck hunting.
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